Posts Tagged ‘raleigh media agencies’

Yep, That’s Anoroc

Tuesday, August 17th, 2010

We took bets tonight on how late we’d be in Anoroc’s studio. We’re putting the final touches on a big brand re-invention. Someone just made a fortification run to MoJoe’s, food and beer always helps at this point. We’re almost to the printing stage. Just finished final proof reading. So printing and binding are next. As we crank up to print I have a spare moment so it is blog time.

It’s always such a team effort at Anoroc, literally everyone pitches in. We even just got a call from one of our AE’s  husbands, with an offer to drive everyone to the airport tomorrow.  That’s one of the many things I love about this company, how everyone feels it is their company, everyone’s commitment and dedication right down to our team’s families. Someone else is calling to make sure we have a dog sitter. I like to say we’re family here, and I believe we are. And that just feels good.  So maybe we’ll be here to midnight or til later, but it doesn’t matter. Beatles are playing loudly. The food has arrived, the dogs have been walked, and someone is laughing hysterically. Yep, that’s Anoroc.

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Can Social Media Benefit Hospice Care Providers – Part 1

Wednesday, February 24th, 2010

There is little doubt that hospice can profoundly improve the quality of life for those facing a life limiting illness. Yet there remains a large degree of misunderstanding, lack of knowledge concerning breadth of services and the struggle with late referrals. Can social media work to improve these barriers to care? I believe it can. Social media may be one of the best things that ever happened when talking hospice. I am not exaggerating, there is tremendous potential for hospice providers. The key is understanding how to use social media to engage hospice gatekeepers. There is a very real and specific strategy.
To understand the potential positive impact that social media can have on those who are providing care to a loved one, we first need to truly understand the caregiver. Note that positive impact equals referral request.
Here’s a little caregiving data: Out of the more than 50 million people who provide care for a chronically ill, disabled or aged family member during any given year, approximately 60% are women (this is your gatekeeper – get her and you can worry less about early referrals). On average she is 46 years old and caring for her widowed mother who does not live with her. She is married and employed.
For close to two decades Anoroc has been conducting research on hospice caregiving, specifically determining VALS (values, attitudes, lifestyles) and focusing on their wants/beliefs/healthcare buying habits and values. In Part Two we’ll share what we’ve learned about this 46 year old female.

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Posted in Anoroc, Customer Loyalty, Decision Cycle, Healthcare, Hospice, Marketing, Purchase Intent, Social Media Influence, Social Networking, Women | View Comments

Smitten with Social Media

Tuesday, February 16th, 2010

“I had this guy leave me a voice mail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It’s exhausting.”
-Drew Barrymore, He’s Just Not That Into You

At Anoroc we go at everything from a social media angle, and with everyone recanting about their VD weekend (Valentine’s Day, that is) love is no exception. When it comes to social media applications for romance, there is no shortage of inventive ways to express love or something like love.

Let’s begin at the beginning–consider classic social media dating sites. Newsflash– dating sites are not longer mainstream, vanilla, garden-variety places to meet others. For those who truly think they desire love, sure, there are still the basic match.com and eharmony.com. But for those who want simple ‘a good time’, and nothing else, there are adultfriendfinder.com and getiton.com. For those who think way too much of themselves, there are reciprodate.com and beautiful people.com, where members actually rate one another and determine, as a group, if a person is attractive enough to even be on the site. Ethnic and racial considerations can be found at americansingles.com (presumably for ‘Americans’, whatever that means anymore), mylatinlady.com (for Latino men and women), 123-matrimonials.com (for Indian men and women) , and jdate.com (for Jewish men and women). For the quintessential golddigger, allow us to present sugardaddie.com, and wealthymen.com. We guess there’s nothing like getting right to the point. For the fetishist in all of us there is largeandlovely.com, and dirtyencounters.com. And the ultimate in online dating at its’ finest, and our personal favorite around the shop….. meet-an-inmate.com. Surely, quality can be found here. (Read: sarcasm)
For those of you who will most assuredly find long term love on one of these sites, hopefully, you will move on to the next phase of the relationship: the proposal. Again social media comes through in the clutch with a plethora of ground breaking ways to do the deed. Twitter got its first official marriage proposal in March of 2008, when, in a very public arena, Stephanie Sullivan said ‘yes’ to a proposal from her long distance mate, Greg Rewis. On youtube.com, there have been a slew of wedding proposals, and several actual weddings—including one underwater, no less.

And finally, the social media breakup. Now truly? Didn’t you see this one coming. Breakups can be hard enough as it is. But with social media, it can be truly devastating. We’ve all heard  scathing examples of breaking up on Facebook and MySpace, (which seems to be the teen break up mediums of choice) from our nieces or much younger siblings. Heck, Facebook makes it so easy, all you have to do is change your relationship status. Then there is always the option of emailing and texting the bad news. With the various ways to get rejected and feel dejected, Drew is right, it IS exhausting.

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Why Not?

Friday, February 5th, 2010

Just read on VentureBeat about Micello, a mobile app to guide you through stores and hallways. The founder sees “limitless potential”.

“Micello’s niche is just that: “a Google Maps for the indoors,” as they put it during their launch. Google Maps works best outside, using corners and addresses to get you where you’re going. When you’re not on the street corner, it’s hard to find out what’s nearby and how to get there. That’s what Micello is after. They’re content to let you get to where you’re going using some other service, but they want to show you what’s going on where you are. If I’m in an airport, Micello’s goal is to show me how to get to the parking garage, what restaurants are nearby, and how to navigate my way to the gate.

At the moment, Micello is only available for the iPhone and iPod Touch, but the company plans to extend it to other phones, as well as a Facebook application. The focus is on a mobile connection, but maps can be cached and viewed offline.”

This is what makes us tick. Innovation. In our shop I always try to remember to remind everyone to utter a few simple words… why not… what if… when obstacles are encountered.

And if we remember to really consider things in that light, the potential of how we can leverage emerging media, synergize with traditional media, turn up the volume with mobile apps truly is limitless.

Why not?

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Posted in Anoroc, Application Development, Marketing, Social Media Influence, Social Networking | View Comments

Social Marketing Is A Lot Like It Used To Be

Friday, January 22nd, 2010

Social marketing is actually a lot like those beginning steps we all witnessed in places like My Space, Facebook, etc – places where we went to make friends.

And that’s what we’re still doing, well sort of. We’re sharing ideas, and content that is actually of use, or of interest. We’re not selling to them, we’re not linking them to our own Sham Wow video on YouTube or trying to convince them that your company is the best. We’re aligning our professional interests and forging relationships.

And while many might deny that this is marketing, when it involves your customer base, it certainly falls within customer service.

But not everybody loves you… am I right? When we propose social media we’re frequently asked questions about the “haters” – those who might voice a negative opinion. But they’re doing you a favor really aren’t they? I mean instead of telling everybody behind your back, they’re voicing a complaint where you have the opportunity to address it. Correct it. And guess what happens when others witness that? They see honest interaction. They see a brand that cares. And if they see the same negative Nelly being unreasonable, they police your platform for you. It all becomes believable, and a real relationship is born. And guess what happens then? They do buy, they do refer, they believe by the examples they have seen that you are a good company they can trust. (And you had better be, we are in a revolutionary period of transparency).

So be a real friend. Be honest. Be real. Have your customers back covered when they need help. Exercise ethics that make you sleep well at night and you will.

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Posted in Anoroc, Brand Value, Customer Loyalty, Decision Cycle, Marketing, SEO, Social Media Influence, Social Networking, Uncategorized | View Comments