We took bets tonight on how late we’d be in Anoroc’s studio. We’re putting the final touches on a big brand re-invention. Someone just made a fortification run to MoJoe’s, food and beer always helps at this point. We’re almost to the printing stage. Just finished final proof reading. So printing and binding are next. As we crank up to print I have a spare moment so it is blog time.

It’s always such a team effort at Anoroc, literally everyone pitches in. We even just got a call from one of our AE’s  husbands, with an offer to drive everyone to the airport tomorrow.  That’s one of the many things I love about this company, how everyone feels it is their company, everyone’s commitment and dedication right down to our team’s families. Someone else is calling to make sure we have a dog sitter. I like to say we’re family here, and I believe we are. And that just feels good.  So maybe we’ll be here to midnight or til later, but it doesn’t matter. Beatles are playing loudly. The food has arrived, the dogs have been walked, and someone is laughing hysterically. Yep, that’s Anoroc.

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